NZ PC market growth tipped to beat average

New Zealand is set to beat analyst firm IDC's world average PC market growth predictions for this year.

New Zealand is set to beat analyst firm IDC's world average PC market growth predictions for this year.

IDC New Zealand hardware market analyst Darian Bird says growth in the New Zealand market is predicted to be 5.6% in 2001, compared with the company's estimate of an average 3% growth around the world.

However, as with all statistics, some background is needed to put the figure in context.

"That 5.6% growth figure is coming off a very flat previous year," Bird says.

IDC's 3% worldwide growth estimate was upped last month from a previous estimate of 1.8% made in December.

US IDC analyst Roger Kay says the estimate rises because of trends noted in the final quarter of last year such faster-than-expected retail sales growth in most regions, including Western Europe and the US, the fastest growing region of all.

"Economic indicators in the US have finally begun to point consistently to a recovery," Kay said in an IDC statement.

"Given that productivity and confidence measures correlate closely with PC shipments, we can expect improving performance in the PC market through the year.

"Consumer buying should follow a normal seasonal pattern and purchasing activity by commercial entities is expected to rise slowly but steadily."

IDC New Zealand's Bird says sales for the final quarter of 2001 in New Zealand were up 1.1% on the same period in 2000.

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