XML aids e-newsletters

Wellington-based internet software company Filament has launched an XML-based service for hosting email newsletters.

Wellington-based internet software company Filament has launched an XML-based service for hosting email newsletters.

Launched last month, www.i-send.info is a permission-based operation that lets groups or organisations send out newsletters in HTML.

The year-old two-man Filament maintains the email subscription lists, provides the design formatting and hosts back-issues of the newsletter. It also offers “read more” links, so users can click on a word for more information. All clients do is put words and numbers into various boxes.

Filament director Mark Bodt says his firm’s content management system is XML-based so it can render the content in many different formats and avoids many of the technical issues associated with email distribution.

The product has been developed since November and in just a few weeks has gained two users — a South Island tourism company and another organisation which Bodt declines to identify.

Bodt, a software developer for 14 years, says email newsletters are better than simple websites as newsletters are proactive in immediately informing subscribers, whereas websites need visitors.

Last week the Ministry of Economic Development announced the firm had received a $10,969 Enterprise Award for intellectual property protection, marketing, financial planning and mentoring. Twenty other businesses received up to $20,000 in last week’s announcement. Altogether some 460 awards totalling $3.96 million have been given since September 2000.

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