- An influential European Parliament committee voted to delete email from a list of technologies including fax and SMS messaging that should be protected against unsolicited advertising, the Parliament said last week.
The Citizens' Rights Committee leads the debate within the European Parliament on the new data protection for telecommunications directive. A narrow majority of its members agreed to the measure, which will allow spamming in the European Union (EU).
A majority also voted to leave the decision on whether or not to require commercial spammers to obtain prior permission from email recipients to the 15 member states themselves.
The committee's position on spam has angered people in the internet service providers industry. "The amendments agreed in the committee take no account of convergence of technologies," says Joe McNamee, European affairs manager with EuroISPA, a lobbying group.
"Why should you need prior consent to send an SMS message to someone's mobile phone, but no prior consent to send an email to the same phone?," McNamee says.
There are several EU laws that govern aspects of emailing, including the e-commerce directive, which rules that email should be covered by the law in the country where the recipient of the email is situated. Eight countries favour a system requiring prior consent for spam, while the remaining seven prefer a more lax alternative that requires spammers to permit recipients from opting out of their emailing list.
"Legal certainty would require knowledge of 45 different laws around Europe. The idea the committee has come up with is ridiculously complicated legally," McNamee says.
Fedma, the lobbying group representing the direct marketing industry, welcomed the vote of the Citizen's Rights Committee. "The Committee supported the development of the Internal Market for electronic communications in the EU," it said in a statement.
The Citizens' Rights Committee also agreed that user data may not be stored by electronic service providers for longer than necessary for billing purposes and that Member States may only lift the protection of data privacy in exceptional and specific cases in order to conduct criminal investigations or safeguard national or public security.
As regards the use of 'cookies', the committee moved away from its previously held position that would require prior consent from a website visitor before cookies could be downloaded onto a user's PC. Prior consent is also demanded by the EU's other legislating body, the Council of Ministers.
The data protection for telecommunications directive will be debated for the final time by the whole assembly of MEPs (Members of the European Parliament) in mid May. If their final position on the directive differs widely from the position adopted by the Council of Ministers, then the two Houses will enter conciliation talks in order to reach an agreement.