CNN turns to NZ for survey data

TV news network CNN is using website content management software from a small Albany development firm to conduct online surveys in Asia.

TV news network CNN is using website content management software from a small Albany development firm to conduct online surveys in Asia.

The news broadcaster is surveying its audiences in Hong Kong, Singapore, Korea and Malaysia about their attitudes to IT issues. The survey is being conducted on behalf of a multinational computer company, which wants to remain anonymous.

CNN commissioned Albany web developers Net4Business. The company, also known as N4B.com, got the job to supply the software and build the online survey capability because a CNN employee already knew the Kiwi company through work it had done for AC Nielsen in the Asian region.

CNN is using the survey module of N4B.com’s website content management system, Turnkey. The survey has been running for two weeks and has another two to run.

N4B.com head John Wooding says the deal is lucrative but wouldn’t give a dollar amount. However, he says N4B.com’s Asian business, including services and site builds, is worth more than $1.4 million and Asia represents 80% of the three-man company’s turnover. Individual survey packages cost about $20,000. N4B has also done surveys for Asia TV in Chinese characters, for CNBC in Singapore and the Asian Wall Street Journal website.

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