E-sees pluses in getting out of Infinity

David Vaassen, new owner of web-based brand management company e-see, says he sees new opportunities now the company has been set free from the Infinity Group.

David Vaassen, new owner of web-based brand management company e-see, says he sees new opportunities now the company has been set free from the Infinity Group.

Vaassen says e-see will be able to venture into business areas it was previously held back from exploring because it could have eroded the market for Infinity’s own offerings.

He cites broader ranging content management as such an area of conflict. E-see on its own plans content management and document management services provided online, the way it disseminates its existing services.

“We are [also] looking at some e-commerce products tied into the management of digital assets,” he says, declining to be more specific.

The split was good for both parties, he says.

“Infinity needs to focus on its core business.”

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