Kiwi companies love CommunicAsia 2002

It was hot and crowded but that was what Navman was hoping for from Singapore's telecommunications trade show.

He might have been hot and bothered by the crowds and the noise but for Navman’s Nick Maire that’s what he was there for.

Maire and his team were at CommunicAsia 2002 in Singapore this week to demonstrate their wares and Maire says he was impressed by his first visit to the annual trade fair.

“It’s hectic. Good though.” Navman’s stand, part of the Trade New Zealand sector, buzzed with interest from as far afield as Saudi Arabia and Malaysia.

“I’m glad we didn’t take a smaller stand,” says Maire whose space was wide enough for an array of the company’s GPS beacon products, a small table and a wide screen LCD TV showing the latest brochures.

“It’s got a tuner card in it so later on we’ll have the soccer on. I might have to rope off the stand after that happens.”

Trade NZ has been criticised in the past for not being seen to do enough for exporters at such trade shows, but this year Maire says Trade NZ took a large stand and on-sold parts of it to a number of New Zealand companies.

Fellow exhibitors included Auckland-based telecommunications companies Cableways, Linkworks and Unified Communications. Gencom Communications, which specialises in television solutions, took part in BroadcastAsia, an associated event. Trade New Zealand helped Hamilton-based Repair Group attend the event as well.

The trade fair, spread over six giant halls at Singapore’s Changi Expo Centre, attracts vendors from all over the region, including big-name companies like Japan’s DoCoMo as well as the multi-nationals like Microsoft, Ericsson, Alcatel and hundreds more. Smaller companies, like Navman, compete for space and attention alongside the giant two-tier stands.

Navman won this year’s Trade NZ supreme exporter award.

Brislen travelled to Singapore courtesy of Nokia.

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Tags communicasia

More about DoCoMoEricsson AustraliaMicrosoftNavmanNokiaTrade New Zealand

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