No phone spam a priority for text message advertiser

The country's newest text message advertising company, TXTSMS, is aware of the potential problem of cellphone spam and has measures in place to avoid it, saysfounding partner Troy Elliott.

The country's newest text message advertising company, TXTSMS, is aware of the potential problem of cellphone spam and has measures in place to avoid it, says founding partner Troy Elliott.

"When customers sign up [at the website] they include their mobile phone number and when somebody receives a text message for the first time they can opt out at that point and they'll be deleted from that database." Elliott says customers can also simply email the company to be removed.

"We are going to have that sort of issue as all web-based companies have occasionally ... Our aim is to make it as easy to opt out as possible."

Customers who have signed up for the service will receive no more than 30 text messages a month, each message containing an offer or discount for a product or service.

"We've put the pressure on the advertisers to come up with something of value to the customer because otherwise what's the point?"

Elliott says currently Coca Cola is the only big-name customer he can mention, however he is working with advertisers in the petrol and movie industry as well.

TXTSMS has also signed on with Juice TV for its annual awards event.

"The customers will be able to vote through our TXTSMS service and that's the only pull promotional event we have."

Customers will have to pay to vote - any text message they receive normally would be at the advertisers' expense rather than the receiver's.

Elliott is working closely with both Telecom and Vodafone, and he says when Vodafone's PXT service is up and running that TXTSMS will quickly pick that service up as well.

"Being able to add a picture of a product or voucher or whatever to the message will be great." Elliott believes once the PXT capable phones are more readily available on Vodafone's network the uptake of the service will be huge.

TXTSMS messages start flowing out to subscribers from July 1.

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