Advantage Group appeals trademark ruling

Advantage Group has lodged an appeal over the judgement against its ownership of the Advantage name.

Advantage Group has lodged an appeal over the judgement against its ownership of the Advantage name.

Advantage Computers had successfully defended its ownership of the trademark against Advantage Group in the areas where the two businesses overlap (see

Advantage goes to Advantage).

Advantage Computers' first trademark refers to apparatus for storage and retrieval of data, computer hardware and software as well as to a multitude of storage devices including "disk drives, magnetic data carriers, recording disks, disks, tapes and other media". That seems to cover Advantage Computers' business as far as the buying selling and repair of hardware and PC related items goes.

The second trademark covers similar areas in relation to retail services "including computer hardware consultancy [and] computer systems engineering".

Neither Advantage Group CFO Stewart McKenzie nor Advantage Computers managing director Mark Ward would comment on the ongoing case.

The high court has granted an interim stay of judgement pending a hearing, to be held on July 19.

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