Telecom defends Mobile JetStream brand

Telecom's head of mobile business and corporate division, Warwick Beban, is defending the new branding of the company's new high-speed cellphone network as Mobile JetStream.

Telecom's head of mobile business and corporate division, Warwick Beban, is defending the new branding of the company's new high-speed cellphone network as Mobile JetStream.

JetStream had previously been reserved as the brand name for Telecom's fixed line high-speed DSL product family, but has been adopted by the mobile division for its upgraded CDMA network.

"In fairness it's an extension of the JetStream service rather than trying to piggy-back on the speed element so much," says Beban.

"The way we're positioning this service is as another access medium. One of the major propositions we're going out with at launch is remote working where people can dial in through their [virtual private network] and get that sort of end-to-end security and connectivity."

Beban says this level of interconnection between mobile and fixed line business is of great interest overseas.

"I was in Hong Kong recently talking to a number of other operators and the cellular-only carriers were really interested in how we can work in with our fixed-line business and offer that seamless service."

CDMA 1xRTT, to give the technology its full name, will allow mobile users to connect at speeds averaging 50 to 80 Kbit/s. JetStream, on the other hand, is promoted as being "50 times faster than dial up" and users typically receive download speeds in excess of 2 Mbit/s. Telecom recently renamed JetStart, it's speed limited entry level product, as JetStream Starter: it has a top speed of 128 Kbit/s.

Telecom will launch the Mobile JetStream service officially on Monday.

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