Radionet brand to remain after purchase

Compass Communications, new owner of wireless internet provider Radionet, plans to use the Radionet brand name to define its high speed wireless network service, according to Compass chief executive, Karim Hussona.

Compass Communications, new owner of wireless internet provider Radionet, plans to use the Radionet brand name to define its high speed wireless network service, according to Compass chief executive, Karim Hussona.

"We're keeping all the staff on at Radionet because they have the expertise that we wanted in that area," says Hussona. Radionet as a brand name will continue, although Hussona says Compass will use it to describe their highspeed wireless offering instead of being a separate ISP.

"It will become a brand name for the service, rather like Telecom JetStream: we will have Compass Radionet." Hussona says he was pleasantly surprised by the extent of Radionet's network.

"They have points of presence right around the country from Whangarei in the north to Queenstown. I figured they'd be the main centres only but they're all over the place."

Radionet will remain a business offering - Compass has a separate brand name for consumer users in the form of Freenet.

"It's a relatively complex product in the sense that you've got to go visit the premises and do a signal test. It's quite an expense for each prospect let alone getting them to sign up and install it all."

Compass is taking part in the upcoming spectrum auction, although Hussona wouldn't be drawn on how the company will bid or in which areas.

"That will become obvious as the auction progresses."

Radionet was previously owned by Wilson Neill, which has been selling off its assets this year.

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