Developers aim to give Apple more bite

Apple as a brand and organisation is fighting back, says the organiser of the second annual Macintosh developers' conference in Auckland next month.

Apple as a brand and organisation is fighting back, says the organiser of the second annual Macintosh developers’ conference in Auckland next month.

The South Pacific Mac Developers’ Conference at the Albany Events Centre on August 24-25 is expecting up to 60 developers, more than double the 24 who went last year, say co-organisers Phillip Smith and Andrew Lindesay. They say part of the interest is people looking for alternatives to Microsoft and Unix.

Conference speakers include Americans Travis Brown and Alan Samuel of Apple’s development research centre. Brown will speak on printing and the Mac OS X operating system. Samuel will speak on Java and OS X. Smith describes them as the “top people in the area” who have also spoken at developer conferences overseas.

Smith, who owns an Applescript development company called Applied Evolution that works mainly with prepress houses, will speak on Applescript and Realbasic. Lindesay, of Lindesay Electric, who is a developer in Java and web development tool Cocoa, will speak on Webobjects and Cocoa. Marcus Radich of Auckland-based Applescript developers Digital Arena will speak on Mac OS X as a Unix-based web development platform.

Smith says Apple is gaining market share for the first time in years. Furthermore, more products, such as those from Microsoft and Adobe, have scripting capabilities that allow developers to produce Mac versions of the software.

Apple reseller Renaissance is sponsoring the conference for the first time, part of its reasoning being “to develop exports and keep the local industry alive”. Apple division general manager Paul Johnston won’t reveal actual sales figures but says analyst IDC puts its New Zealand market share at 4% and growing in the first quarter of 2002, Apple notebooks took 7% of their market, Johnston says.

Globally, for the third quarter, Apple returned $US32 million profit on $US1.43 billion revenue. Revenue was down 3% on the $US1.47 billion last year. Hardware sales fell slightly against the same quarter last year.

Registration for the Auckland conference can be made here.

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