Systems integrator gen-i is to launch a new division in the next month to take its intellectual property to a wider market.
The company has high hopes for the division, believing it can earn a million dollars in its first year and help gen-i to eventually pull in 10% of its revenue through intellectual property.
Gen-i chief Garth Biggs says the currently unnamed “newco” will have four staff and will be closely linked to gen-i. Some staff are expected to join from the existing company, with others coming from outside. Biggs expects to appoint a head for the division within a few weeks.
The move to establish a new division follows the company taking out a patent on data archiving software. In April gen-i came out strongly in support of the idea of patenting the ideas behind software as often as the software itself. This was despite the Ministry of Economic Development and others suggesting patents may not allow others to build on developments.
About 30 gen-i staff took part over the past year in investigations over whether to establish a new unit. The company found 100 potential uses for its products.
Three products are presently seeking new uses: the Realm intranet product, a client monitoring system and the easiarchive automatic archiving system, presently being launched in a beta form.
Two international organisations have investigated potential uses for easyarchive, he says. One decided against taking matters further, while the other decided to wait for its impending launch.
“Maybe we will be able to sell [products] to someone with intellectual clout but we need to work out which product suite needs which marketing strategy,” Biggs says.
Gen-i believes the division is not the result of failures within its marketing department, but rather the company taking a new approach.