Content management king for kiwis

As the New Zealand Software Association prepares an RFP for creation of an industry website, it expects to have no difficulty finding a local content management tool for the job.

As the New Zealand Software Association prepares an RFP for creation of an industry website, it expects to have no difficulty finding a local content management tool for the job.

Communications manager Sheridan Hornsby-Hunt says local developers seem unaccountably drawn to the content management market.

Hornsby-Hunt can rattle off a list of four local products — Rex, SmartAlec (developer Wired Internet Group), e-Studio (from Imagine3) and Xstream Site Technology (from Digital Stream) — without even trying. Among them, they’ve been racking up significant customers. Rex, for example, which has a family of three tools, has done a deal with The Warehouse; and Christchurch-based SmartAlec has sold its software to Australian wholesaler Pacific Brands.

Hornsby-Hunt’s four join several other local content management product developers. They include Artisan with Fat Controller; E-cision with WebNovo; Digitalus, specialising in Interwoven; N4B.com with Turnkey; Straker Interactive with Shado; and Zenago.

The Software Association website could become a showcase for such developers. Hornsby-Hunt says she wants it to be a “knowledge-based” definitive site for the software industry. She is hoping to attract government funding for its creation.

“Giving it an industry perspective might persuade Industry New Zealand to support it,” she says.

Expressions of interest in creating the site will be invited shortly, she says.

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Tags new zealand software association

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