IT distributor Renaissance has announced a novel way to channel business through its e-commerce site - by awarding Air New Zealand air points for purchases made through the site.
General manager Paul Johnston said yesterday that the scheme had taken about seven months to negotiate with the airline. He believed it was possibly the first of its kind in the world.
Purchases on the site - which is only open to resellers and not the general public - will earn air points at a rate of one point per $5 spent on non-consumables and one point per $10 on consumables. Points are allocated to the individual placing the order.
The company wants to use the scheme to drive more business via the site, which, after a slow start in 1998, now accounts for 16% of its business. Johnston says Renaissance is aiming to raise that figure to 25% by July and 40% by the end of the year.
Renaissance's Web strategy has extended to providing sites for resellers such as Southmark and SupplyIT, and the company's e-commerce general manager John Hayson said another 10 to 12 sites would be launched within weeks.
Johnston said vendors whose products Renaissance distributes, including Microsoft and Compaq, would be encouraged to come up with offers based around the air points scheme. He said that while there were no specific plans for an extension of the relationship with Air New Zealand, "we haven't entered into this as a short-term commitment."