Runga video highlighted on Apple site

New Zealand artist Bic Runga has scored an Internet marketing coup, with the video for her single 'Sway' being featured on the front page of Apple's QuickTime Web site.

New Zealand artist Bic Runga has scored an Internet marketing coup, with the video for her single 'Sway' being featured on the front page of Apple's QuickTime Web site.

She shares the feature page with audio-visual offerings from Al Gore, Nicholas Negroponte and AC/DC.

An emphasis on QuickTime content, such as the Phantom Menance movie trailer, has made Apple's Web site increasingly popular in the last two years. Runga's prominent position on the QuickTime section should build on the boost she got when 'Sway' was added to the soundtrack of the movie American Pie.

Runga's manager, Campbell Smith, says the contact was originally made via a friend of his whom works for Apple in the US, and passed Runga's CD, Drive, to a more senior executive, "who listened to the music and really liked it, so we set it up.

"It happened so fast. It took a while getting the guy upstairs to listen, but from when he emailed me and said he really liked it and to put it together, it was really as fast as I could do it.

"I wrote the copy, transferred the video, got the pictures and from the time of me send thing that to them it would have taken about three days to get it up on the site."

The 'Sway' video, shot in New York's Chelsea district by UK director Karen Lamond, won the Billboard award for best video by new adult contemporary artist.

It will be on the featured page at http://www.apple.com/quicktime/ for about two weeks, and then about a month in the site's 'Hit Picks' section.

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