Air New Zealand is to use an online survey service to canvass the thoughts of Koru Club members.
Air New Zealand vice president of marketing and alliances Ed Sims says the airline’s newly launched "Express Class" flight service was largely built on research involving the views of over 10,000 customers over six months.
The online survey tool Closer by Proximity, from direct marketing company Aim Proximity, could dramatically improve the turnaround of customer analysis, he says, "and ideally give us further opportunity to interrogate and draw more from those views".
The product, which is paid for via a fixed monthly fee with no limit on the number of surveys conducted, is hosted by Aim Proximity in Auckland. It will also be sold through other market research companies, distributors and systems integrators.