It's a raid: eVentures scoops up TV3 people

The Softbank-Murdoch-linked alliance eVentures has recruited two TV3 managers, in what seems to be a trend of skills moving from television to the Internet industry.

The Softbank-Murdoch-linked alliance eVentures has recruited two TV3 managers, in what seems to be a trend of skills moving from television to the Internet industry.

Eventures CEO Cindy Mitchener - who herself came to her post from Touchdown Productions early this year - announced the recruitment of Annemarie Brown as chief marketing officer and Su Cammel as launch director.

Brown was TV3 Network Services' head of communications, in which role she managed all of TV3 and TV4's marketing activities. Cammel was on the team assembled by Canwest Global (TV3's owner) to launch Ireland's first private TV network, TV3 Ireland and has also worked in various roles in the New Zealand TV industry.

Earlier this week, Advantage Group announced that it had hired Television New Zealand's chief financial officer Stuart McKenzie.

EVentures, which was set up late last year as one of a number of national operating companies under an alliance between giant Internet investor Softbank and News Corporation's epartners, with Sky TV chairman Craig Heatley as 20% shareholder, aims to bring several major Internet brands here and to invest in and develop local ventures.

The company's first internet business, E--Loan will be launched in the next few months. Launched in the United States in 1997, E-Loan is an online lending service that provides a wide range of personal and commercial financing options. In New Zealand, E-Loan will initially provide home loans.

The appointments of Browne and Cammell follow those last week of Tim Mews as chief technical officer and Craig Manning as chief financial officer. Mitchener says both Mews and Manning will have a key role in determining which businesses eVentures will launch in New Zealand and in considering factors such as the degree of customisation of products and services these businesses require.

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