Canadians try Straightedge

Carter Holt Harvey's Straightedge (formerly Velocit-e) e-business offshoot has signed a Canadian hardware chain to trial its Biz-e Builder software product in a deal which could be worth millions.

Carter Holt Harvey’s Straightedge (formerly Velocit-e) e-business offshoot has signed a Canadian hardware chain to trial its Biz-e Builder software product in a deal which could be worth millions.

Tim-BR-Mart will test the software, which allows customers to design outdoor features such as decks, fences and pergolas in 2D and convert them to 3D, at five stores and will potentially roll it out to more than 500 stores. The software can also do engineering calculations based on the country’s building codes and will also price the project.

Straightedge chief Darren Wallbank says the CHH unit developed the software over 18 months. Virtual Worlds, a UK-developed package resold by Straightedge which performs a similar function for plumbing and kitchen projects will also be trialed. The Canadian deal is worth a potential $C6 million for full licensing of the Biz-e builder and Virtual Worlds product in every Tim-BR-Mart store.

Wallbank says Straightedge is also working with Canada’s Rona group, is a 540-store hardware chain, and is working on deals in Australia.

Straightedge was created a year ago to provide consulting on e-business strategy and internet, intranet and extranet solutions. The unit has 32 staff with nine developers based in Auckland. Wallbank says although sales and marketing staff are based around the world, development will be kept in New Zealand.

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