Study: Asia/Pacific third in internet access,

The Asia/Pacific region, including New Zealand, has been ranked third in a survey measuring internet access in the home.

    The Asia/Pacific region, including New Zealand, has been ranked third in a survey measuring internet access in the home.

    The Nielsen//NetRatings study found the US leads the world in the total number of people who have access to the internet from their homes - with 30% of total home connections.

    Europe, which in the study includes Austria, Denmark, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden and the United Kingdom, counted for 24% of those connections. The Asia/Pacific region, comprised of Australia, Hong Kong, Japan and New Zealand, was third with 14% of total home connections and Brazil had 3% the Global Internet Trends study for the second quarter of 2002 study found.

    The remaining 29% of connections are in markets not covered by Nielsen//NetRatings. Those markets include such potentially large internet markets as China and India, as well as large parts of the world such as Canada and most of Latin America.

    Despite not covering those markets, the company is able to arrive at its figures through a combination of older research and information-sharing agreements with other research firms, Lisa Strand, director and chief analyst at Nielsen//NetRatings says.

    Hong Kong stands alone as the only country where a majority of internet users make their connections to the internet over cable modems or high-speed phone lines.

    Two-thirds of all internet users in Hong Kong access the web over high-speed connections, far outstripping the number two country, Germany, where 45% of users are on broadband, the study found. Sweden was third with 43% of users on broadband, followed by the Netherlands at 41% and Spain at 35%. The US lagged behind at 17%.

    The disparity in broadband use is determined in large part due to population densities, says Strand.

    Hong Kong and a number of the European countries ranking high on the list have higher population densities than countries like the US or Australia, making it easier and cheaper for telecommunication companies to offer broadband services, she says.

    The larger countries are also affected by the limitations of some broadband technologies: DSL (Digital Subscriber Line), high-speed access over telephone lines, can only be offered within certain distances of telephone company switching equipment, and cable modems often require the rebuilding of cable systems to support the new bandwidth demands, she says.

    The data was gathered through a combination of random telephone surveys in Europe and Asia and panelists who agree to let Nielsen//NetRatings track their Internet use in the United States, she says.

    For the second quarter of 2002, 553 million people worldwide had internet access in their homes, up from 531 million in the first quarter 2002, the study found.

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