eVentures New Zealand has named the CEO of Farmers' Financial Services to head up its first business venture, E-Loan.
In naming Bruce Gordon as CEO of E-Loan, eVentures CEO, Cindy Mitchener yesterday cited his proven background in business development and customer-focused banking and said Gordon was "an expert in electronic applications in banking services, and in business development" who had achieved "outstanding success" in his role with Farmers.
Gordon's previous roles have included chief manager of Electronic Banking at the Bank of New Zealand, where he conceived and launched the Bank's internet site and its BuyLine e-commerce service, and was directly involved in the development and launch of the Bank's smartcard trials.
E-Loan, the first of the major Internet brands to be localised by eVentures, will enable customers to compare and select home loan options online. The Web site will be launched in June. Personal and commercial finance products will follow shortly after.
E-Loan is 50% owned by eVentures New Zealand and 50% owned by E-Loan International, the online financial services company founded in 1996 and launched in the US in June 1997.