HP number one

HP is the number one source of PCs in New Zealand. Its sales have leapt 17.2% on last year to 13,094, pushing the company just above Compaq.

HP is the number one source of PCs in New Zealand.

Its sales have leapt 17.2% on last year to 13,094, pushing the company just above Compaq.

Toshiba and Dell are third and fourth.

Coming top is a first for Hewlett Packard since the merger of Compaq and Digital in 1998.

Research house International Data Corporation (IDC) says 76,000 desktops, laptops and PC servers were sold in New Zealand in the first quarter of 2000.

Consumers bought 27,600 consumer desktops (up 23%), commercial desktops 34,500 (down 14.7%), 12,190 laptops (up 14.2%) and 1636 PC servers (down 2.6%).

HP was already top in the home market, but IDC says the company has consolidated this market segment by 26% over the past year.

In the corporate desk market, HP advanced 17.5% over the same period, thanks largely to sales of its Brio PC range in the small-medium business segment.

HP also enjoyed strong sales in the consumer market with its Pavillion range.

IDC says the business market has slackened after the Y2K spending binge last year, while consumers delayed computer purchases until after Y2K.

IDC country manager Dinesh Kumar also says the Internet is further driving growth in New Zealand, with double or triple growth in Internet take-up rates, as people want to be online both at work and at home.

“Some years back, local assemblers had the market to themselves - international vendors were busy chasing the big dollar corporates. Hewlett-Packard was one of the first major vendors to identify the potential of the home market and worked to meet its needs with attractive price points, bundling options and reach,” he says.

HP New Zealand general manager Barry Hastings says his company’s reseller network also helped in keeping HP close to the market to meet its specific needs.

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