Electrical appliance e-tailer sets up shop

Online shopping in New Zealand has received a boost with the launch of an electrical appliance e-tailer, developed by former Pacific Retail Group CEO Greg Lancaster and backed by Mercury Energy.

Online shopping in New Zealand has received a boost with the launch of an electrical appliance e-tailer, developed by former Pacific Retail Group CEO Greg Lancaster and backed by Mercury Energy.

The Appliance Shop, found at www.applianceshop.co.nz, offers complete ranges of electrical appliance brands.

Lancaster, former MD of Noel Leeming and Computer City mastermind, claims nothing overseas is as sophisticated as Appliance Shop, which has been developed by his own company On Line Retail Holdings.

"Customers can arrange hire purchase online or pay by cheque or credit card. We also have an 0800 and email service desk to answer all questions about the appliances, and an online tracking mechanism which allows customers to track the whereabouts of their ordered product in its delivery cycle." he says.

New Zealand Post has been contracted to deliver free across New Zealand, with North Island delivery in two days, South Island delivery in three days.

Appliance Shop is exclusively licensed with Mercury Energy, using their 270,000 customer base, whose members will also receive a 2.5% discount on their online purchases.

Mercury Energy spokesperson John Foote says the site has already been trailed with consumers, who had no problems operating the new technology.

Customers can either view the service through the Appliance Shop address, or the Mercury Energy Web site.

"Shoppers can view perfect images of the product on the site, analyse its specifications, compare it with competiting ranges, and order it straight away if they wish," says Lancaster.

"The site is revolutionary in terms of retail trends. No longer is the customer at the mercy of the salesperson's pitch, they can pick and choose what they want for themselves. They can also model their repayments in accordance to how best it suits them," he says.

The Appliance Shop will operate as a division of New Plymouth-based Mason Appliances, owned by award-winning retailer Bruce Mason.

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Tags e-commerceelectrical appliancese-business

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