E-marketing council addresses resource gap

An E-marketing council has been created by the Direct Marketing Association.

An E-Marketing Council has been created by the Direct Marketing Association.

It aims to address the growing resource gap for the "new economy", particularly skills shortages and lack of R&D.

Lee Parkinson, CEO of media company Hyperactive, outlined the role of the new council to agencies, consultants, suppliers, and Marketers at the Auckland launch last week.

"New Zealand faces a growing difficulty in training and retaining skilled staff; a problem compounded by a lack of support for research and development and concern about the possible impact of Government regulation," Parkinson said.

DMA CEO Keith Norris says the council will bring together the e-marketing industry to exchange ideas and increase knowledge.

"The council will establish a charter of professionalism, showcase international trends, promote best practice and benchmark industry salaries and remuneration," he said.

The E-Marketing Council will work with Government on resource and infrastructure issues, as well as work to protect consumers' rights and privacy and promote best practice in the industry.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags e-marketing

Show Comments