Priceline.com sets sights on NZ market

The US Internet commerce powerhouse Priceline.com is to enter the New Zealand market under the myprice brand later in the year.

The US Internet commerce powerhouse Priceline.com is to enter the New Zealand market later in the year.

The local venture will probably go under the brand myprice, in line with that in Australia, which the Priceline name is taken by an established retail chain.

The company has recruited widely in to set up an Australian operation, which will cover the New Zealand market. Priceline.com Australia chief Peter Shore, who came to the company from Telstra, told IDGNet at last week's Internet World show in Sydney that the myprice venture would launch in New Zealand in the fourth quarter, a couple of months after the Australian launch.

Priceline has achieved huge succcess in the US, selling goods and services like air fares and hotel rooms via various dynamic pricing models, including reverse auctions, that let buyers name their own prices.

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