New Zealanders go on the Internet more often and spend longer online than their peers in any other country but the US, according to the April figures for Nielsen NetRatings released yesterday.
The Nielsen figures are based on tracking the activities of Internet user panels in New Zealand, Ireland, Australia, Singapore, the UK and the US. Nielsen's managing director for Australasia, Brian Milnes, says the New Zealand panel now numbers about 3780.
New Zealanders using the Internet at home - Nielsen currently only measures workplace use in the US - went online for an average of 15 sessions per month, visited 21 unique sites and spent an average total of 7 hours 25 minutes online.
By comparison, US users went online 19 times, visited 11 sites and and spent 9 hours 26 minutes online; and Australians logged on 12 times, visited an average 15 sites and clocked up an average 7 hours 10 minutes.
Big brands continue to dominate Nielsen's figures, with the number of unique visitors estimated as follows on the basis of the panel activity (time per person in brackets).
msn.com 287,855 (0:33:40)
Xtra.co.nz 215,336 (0:09:31)
Yahoo.com 211,570 (1:01:08
Microsoft.com 158,724 (0:08:33)
Passport.com 147,136 (0:12:00)