An online bra-selling business in the UK is getting much support.
Ample Bosom supplies “the larger lady" and operates from the outbuildings of a North Yorkshire farmhouse.
Farmer's wife Sally Robinson, who also runs a B&B, has three computers and a stock of underwear.
Sally says e-entrepreneurs should not give up their day job and be prepared to work for nothing until their ideas take off. Web sites should also be kept simple and friendly.
Since starting in October, Ample Bosom claims 400,000 hits, including 120,000 in December.