Vodafone will launch a new SIM card offering location-based services next week.
Sim2, with a larger memory capacity (now 32KB instead of 16KB), allows Vodafone to tell users where the nearest fast food restaurant, petrol station or money machine are located, as well as getting access to their account information, news on demand, TV listings and sports results.
The messages, which arrive in the form of a text message, cost between 20 cents and 50 cents while personalisation options, such as screen tattoos and ring tones, cost $1.99 each.
New SIM cards can be re-programmed with existing user information, such as address book and PIN, at any Vodafone branch. The new cards cost $29.95.