A drive to wipe out unsolicited commercial email has been launched in New Zealand.
Wellington-based email marketing company Email Impact has launched an anti-spam campaign called 'Say No to SPAM, Say Yes to Opt-In NZ.'
Email Impact wants to raise awareness of opt-in email marketing as the legitimate form of Internet direct marketing, where people contact marketing organisations and say they are happy to receive certain marketing messages.
The company wants to stop organisations sending out unsolicited email messages; and to help people filter out their arrival, it has created a Web page that offers consumers dozens of anti-spam software utilities, books and tools, many of which can be freely downloaded.
Email Impact also plans a major advertising campaign this month promoting its services, asking advertisers to join its 'opt-in' email advertising schemes.
"The growing number of companies using spam to target Kiwi customers on the Internet has unfortunately given 'opt-in' marketers a black eye," says managing director Tom Skoditas.
However, he plans to fight back with the advertising campaign, which he hopes will see firms and consumers contacting him, as Email Impact "doesn't do telemarketing”.
His Opt-In service will be paid for buy the advertisers, is free to consumers and claims to be the first of its kind in New Zealand.
It allows, for example, a working mother to block out spams on pornography and pyramid schemes, but allows emails on special offers on kids’ products, vitamins and travel promotions, as requested by the consumer.
"By giving your 'opt-in' to Opt-In NZ, you receive the information and offers you requested in a timely and secure fashion, without the hassles and worries of incoming spam," he says.