Former Auckland content management software rivals Straker Interactive and Net4Business are teaming up for a combined assault on the Asia-Pacific market.
The arrangement will mean the end of the line for Turnkey, the Net4Business product that competes with Straker’s Shado.
Net4Business founder John Wooding will become Straker’s Asia-Pacific distributor while Straker will convert local Turnkey customers to Shado.
Grant Straker, head of Straker, says he and Wooding decided to put local competition aside for the bigger prize of dominating the region’s content management market.
“Your opportunities only last a short amount of time and we have a bit of an advantage with Shado at the moment. So it seems a commonsense move to make.”
Shado’s perceived advantage is that it is based on Cold Fusion MX, a Java version of the web application development tool. According to Straker, that’s catching the eye of potential UK customers, including the BBC.
Net4Business’ strength is a distribution network throughout the region, which will now be put to work for Straker. The company claims CNN, CNBC, the Wall Street Journal and AC Nielsen as overseas customers.
Wooding says he and Straker realised they had more to gain by working together overseas when they repeatedly ran up against each in the domestic market.
“We just kept hearing about Straker and Shado. We decided we should sit down together and see what the opportunities were.”
No money changes hands through the deal, under which Net4Business’ technical director moves to Straker to take care of the Turnkey to Shado transition.