INL's new site: is it really called Stuff?

INL's new national Web site is up this morning at

INL's new national Web site is up this morning at

The site, whose launch has been delayed several times while performance and other technical issues are resolved, appears to be fully operational this morning. The site is built on Vignette Story Server, a powerful but complex content management platform that is currently successfully used by Xtra.

A story on the home page welcomes readers to Stuff , which it describes as "a new brand name and a new Web site with its own fresh personality."

The story says the company plans "to make Stuff New Zealand's best online news service, utilising the rich news resources of INL," including its 10 daily newspapers, two Sunday newspapers and 55 community newspapers.

The new site wraps in the existing online presences of Infotech Weekly and The Press of Christchurch. INL's regional coverage for for Auckland - where it has no metropolitan daily - is taken up by its communication papers, such as the Manukau Courier and the Central Leader.

Stuff also features news from Radio New Zealand, the New Zealand Press Association and Reuters.

But where the new site tops its main rival, the New Zealand Herald Online, is in its online TV schedules, of which the Herald has none. The new site's weather service is also detailed.

One curiousity of the launch is that the domain name is not registered to INL, but to Alpha Petroleum Limited of Wellington. The domain name relating to the other branding on the home page - NZ Now - is also not held by INL.

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