Online recruitment creates global marketplace

Kiwi firms are increasingly looking to the Internet for recruitment, but it is creating increasing competition for staff from overseas.

Kiwi firms are increasingly looking to the Internet for recruitment, but it is creating increasing competition for staff from overseas, says Monster.com Ventures vice-president Brent Pearson.

Pearson told Wellington businesspeople that online recruitment is creating a more global marketplace, linking New Zealand to the rest of the world.

Already his recently-launched Web site www.monster.co.nz claims nine million hits a month and has 11 sister sites across the globe.

Pearson also says online recruitment will mean new services such as resume compilation, career management tools and networking for employees, and resume minding and matching, online interviews and banner ads for employers.

Monster.co.nz already offers job advice, as well as job vacancies.

"Forrester estimates that up to 66% of Internet users have searched for jobs online and given that 28% of New Zealand homes have Internet access, the potential for finding the ideal candidate is high and growing," says Pearson.

Online services also make it easier for people to find work and employers to find people, he says, with both sides tailoring their services/selling points to their 'customers'.

US-based Monster.com is spending $200 million worldwide to make it the world's leading on-line recruiter.

Already ranked in the top five in each of its 12 markets, Pearson says Monster.com has differentiated the online recruitment market and helped give it more credibility.

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