Top bosses in New Zealand and Australia are "confused" about e-business, according to a study of CEOs.
Global management consultants AT Kearney surveyed 256 CEOs from 26 countries and reports only 4% believe e-business is the main challenge facing them.
"While 'chaos at the top' may be too strong a phase, the data clearly underscores the confusion that reigns in boardrooms today about e-business and its relevance to business strategy, products and services," says A.T Kearney vice-president Doug Aldrich.
The survey shows Antipodean firms believe e-business was important but not crucial for success.
- Only half of Australia and New Zealand businesses are seriously thinking about taking part in B2B exchanges.
- Two-fifths of Australian and New Zealand managers report challenges in reorganising the business to suit e-commerce.
- IT Investment, though increasing, is not increasing as much as elsewhere, with only 5% of Australian and New Zealand companies planning to more than double investment, compared with 33% globally.
"Almost overnight, the Internet has changed the rules of engagement that previously guided the interaction of business with their customers, suppliers and alliance partners. It's not surprising that the e-revolution is causing confusion in the business community, but what is startling is the extent of it," Aldrich says.