CEOs confused on ecommerce

Top bosses in New Zealand and Australia are 'confused' about e-business, according to a study of CEOs.

Top bosses in New Zealand and Australia are "confused" about e-business, according to a study of CEOs.

Global management consultants AT Kearney surveyed 256 CEOs from 26 countries and reports only 4% believe e-business is the main challenge facing them.

"While 'chaos at the top' may be too strong a phase, the data clearly underscores the confusion that reigns in boardrooms today about e-business and its relevance to business strategy, products and services," says A.T Kearney vice-president Doug Aldrich.

The survey shows Antipodean firms believe e-business was important but not crucial for success.

  • Only half of Australia and New Zealand businesses are seriously thinking about taking part in B2B exchanges.
  • Two-fifths of Australian and New Zealand managers report challenges in reorganising the business to suit e-commerce.
  • IT Investment, though increasing, is not increasing as much as elsewhere, with only 5% of Australian and New Zealand companies planning to more than double investment, compared with 33% globally.
However, 68% of Australian and New Zealand executives say their companies are extremely or moderately active in creating or maintaining an e-business strategy and 64% say e-business has changed the way they do business.

"Almost overnight, the Internet has changed the rules of engagement that previously guided the interaction of business with their customers, suppliers and alliance partners. It's not surprising that the e-revolution is causing confusion in the business community, but what is startling is the extent of it," Aldrich says.

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