Web sites not at "full potential"

Kiwi firms are failing to make the most of the Internet and are using their sites as a brochure.

Kiwi firms are failing to make the most of the Internet and are using their sites as a brochure.

Lampen Recruitment has surveyed 660 firms and says three-fifths of these firms have a Web site and half of those who don't, are developing one.

However, three-quarters of those surveyed say their sites are used as brochureware, for marketing and advertising.

Half also say their sites are primarily aimed at information sharing and only a fifth are using their site for e-commerce initiatives.

Lampen New Zealand general manager Jane Kennelly says the high number of firms with or developing Web sites is encouraging, but it is worrying they are using their sites for brochureware.

"The majority of New Zealand businesses are failing to use the Internet to its full potential and utilise applications like CRM, online procurement and marketplace technology," she says.

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Tags Web sitesbrochureware

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