An Internet tendering service aimed at everyday consumers hits the Australia/New Zealand market early next month, with a full Kiwi launch due by the end of the year.
Sydney-based MyPrice will initially offer phonecalls, airline tickets, hotel rooms and car hire in its buyer-driven e-commerce system.
When people make an offer for a good or service MyPrice searches its database to match their offer to a product supplied by one of its participating sellers.
Users are then emailed within an hour to tell them if their offers are acceptable.
The service already operates in the US by a partner firm Priceline.com, which this week announced plans to expand into Europe.
MyPrice public affairs director Renee Law says the European deal allows its customers to buy products from Europe.
Law says the Web sites MyPrice.com.au and MyPrice.co.nz, both powered by Priceline.com, will go live in August. The Australian and New Zealand brand launches will follow in October and December.
MyPrice has already appointed Singleton, Ogilvy and Mather for the advertising and an Auckland PR firm for the New Zealand launch.
After the initial products, Law says the Web sites will offer other products, making it similar to the US equivalent.
Financial services, B2B applications and perishable goods such as freight and advertising space are expected first.
"We see applications from many different categories," Law says.
Telstra's former CEO Frank Blount and former group managing director of commercial and consumer operations, Peter Shore, have been appointed MyPrice's chairman and CEO respectively.