First figures from Red Sheriff due next week

Red Sheriff hopes to have the first round of net statistics ready for public release next week.

Red Sheriff hopes to have the first round of net statistics ready for public release next week.

Red Sheriff, along with research house Phoenix Research, won the contract to provide statistical information on web usage in New Zealand put out by a consortium of online publishers, including IDG Communications, publisher of this website.

Red Sheriff business development manager Marcus Lloyd says this week has been busy. He has the preliminary figures but will not give any hints as to what they are.

"We've just got to make sure that they're as accurate as possible before they go out."

Red Sheriff's system works by adding a small piece of code to its members' websites. That code reports back on the number of users that visit a site, where they go online and where they are surfing from among other details.

The consortium of publishers, made up of XtraMSN, INL, Wilson and Horton, IDG, Nzoom and several others including representatives from the advertisers' association, wanted an across-the-board measurement regime that will allow them to see how sites are ranked without getting into arguments about which metric to use.

After sending out a request for proposals (RFP) Red Sheriff's approach, coupled with qualitative research from Phoenix, was favoured and it was awarded the contract in July. Next week's figures will be the first harvested from the programme.

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