If hard core yoga from an 88-year-old New York instructor called Guruji, news commentary, and a rant or two are your thing, former @IDG editor Russell Brown may very well have a website for you.
Public Address launches this morning as a new home to Brown's long-running Hard News commentary piece - now no longer a radio show but a blog.
"I just couldn't do that any more - it was the Friday morning train wreck. I had a little break and as soon as I stopped I couldn't go back to it," says Brown.
Demand from listeners, and from readers of the email version, set Brown thinking about a future home for Hard News and a blog seemed the logical answer.
"It's funny - various things I've done over the years have more or less been blogs and we just thought it's time to finally embrace it."
The site will be updated regularly - even daily if needs be - something the writers themselves will do using the content management system.
"It's a really neat piece of blog software that makes it very easy to update things ourselves."
The four original contributors are a varied bunch with writings aimed at niche readerships - something Brown was keen to see.
"Debra's blog [Debra Daley] is very niche - it's about the rather intense yoga discipline she's doing. [Guruji] comes from New York and they asked him what he wanted to do while he's here and he wants to see the America's Cup so that's what he's doing."
Chad Taylor, whose novel Electric will be published in January, is also web master for the website for Brown's day job - Radio New Zealand's media show Media Watch.
"He's something of a renaissance man - he's done film scripts and can make web pages and do design. It's absolutely frightening."
Damian Christie rounds out the quartet - Christie is a former producer of Lindsay Perigo's Radio Pacific show.
"I think they parted ways after [Christie] was found to be not sufficiently philosophically sound."
Currently Christie hosts The Wire on BFM.
More writers will be added in the days ahead.