Big fish Lawrie hits smaller pond

How does it feel moving from being top dog at a software multinational to running a local integrator? Former Microsoft NZ head Geoff Lawrie, after time off and some consulting work, has become GDC's managing director.

How does it feel moving from being top dog at a software multinational to running a local integrator?

Former Microsoft NZ head Geoff Lawrie, after time off and some consulting work, has become GDC’s managing director.

“It’s a different kind of opportunity,” says Lawrie. “I have a large respect for how Microsoft understands its business,” he says, but notes that the new job means he can play a larger role in a small company.

“This is an opportunity to effectively run my own company. In an international company, if you need to keep growing [professionally], you need to move overseas. I made the decision to stay here. GDC is also in its best position in terms of growth potential and offered a more exciting opportunity.” He says he will be taking a lot of skills and processes from Microsoft.

Lawrie will shift to the telecomms-dominated IT integrator/ reseller in the new year. The 45-year-old left Microsoft in March to spend time with his family and ponder his future, but a three-month break led to a consulting job with Microsoft, working on strategy and development for the Asia-Pacific region. The job involved much overseas travel and meant the likelihood of Lawrie having to move to Tokyo or Singapore. Family reasons were also behind the decision.

Lawrie says GDC is capable of significant growth in a time of transition in the telecomms industry. It is also one of the few firms that spans integration and communications integration and has much experience in IT and network infrastructure, he says. The company is a large Telecom contractor and Lawrie says he will look for more efficiency in that area. He also aims to bring his new employer more business in that sector, particularly PABX, voice over IP and related telephony.

Lawrie says he brings to GDC 25 years of IT industry experience, an understanding of the dynamics of the IT market, as well as sales channel and relationships skills.

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