Have lingerie will travel - with JenniferAnn's new site

Not content with knickers and swimsuits Jenny Hannah, founder of JenniferAnn.com, has branched out with a new online venture - JenniferAnn Travel. Hannah doesn't intend to rest there, either.

Not content with knickers and swimsuits Jenny Hannah, founder of JenniferAnn.com, has branched out with a new online venture - JenniferAnn Travel.

Hannah doesn't intend to rest there, either. Plans are afoot to provide a number of online retail outlets, including products like books, music, software and hardware and even cosmetics.

"I've said all along that this would just be the start of things. Eventually customers will be able to come along to JenniferAnn.com and buy just about anything they want really."

Hannah, who created an international name for her company by convincing her home town of Pokeno to rename itself JenniferAnn.com for a year, hopes to launch the travel site with a bang during the America's Cup regatta, although details of the launch are being kept well hidden.

"We don't have millions to spend on marketing and advertising so we have to be creative, we have to think outside the box."

Hannah has teamed up with travel company APT Group to provide package tours both in New Zealand and abroad. Eventually the travel site will include accommodation and airfares as well.

Hannah isn't fazed by the continued downturn in the IT sector, or by the lack of e-commerce in New Zealand.

"There's always doom and gloom if you look for it. It's definitely the right time to launch." Hannah puts her philosophy of online retail success down to one simple factor: customer orientation.

"We offer service, we listen to the customers. Every email gets answered, every query. We've got a huge repeat-business customer base because of it."

Hannah says the next venture for JenniferAnn will probably be online flower delivery, and she's discussing the potential with partners at the moment.

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