InternetNZ has discovered just how easy it is to get off-side with anti-spam black lists, after one of its mail servers was added to UK-based anti-spam site SpamCop's list.
Executive director Peter Macaulay says the emails that triggered the society's inclusion on SpamCop's lists yesterday came from the Domain Name Commissioner's (DNC) office and related to the changes to the domain name system in New Zealand.
"The DNC is doing the decent thing and emailing everyone to let them know they have a choice of registrars under the new system."
Part of the changes to the registry system mean all registrants, holders of domain names, must chose a new registrar to register their names with. An email alerting registrants to the changes was sent out this week.
"We had a couple of hundred bad addresses and some of those triggered the spam trap. We had two reports out of about 120,000 email addresses."
Macaulay says it was partly InternetNZ's fault and partly a fault of out-of-date email addresses.
"We were on the list for about an hour. That we were able to get our server removed from SpamCop so quickly is an indication that the people doing these jobs are really good operators. I'm hugely impressed with this stuff."
Macaulay says if InternetNZ can be caught in such a manner it shows how tricky the whole world of email marketing can be these days.
"Here we are doing the legitimate decent thing and it shows you how hard it can be for business to run email in the proper "opt-in" situation, as we are. These people have got domain names and have given us their email addresses to contact them."