Trade New Zealand isn't about to embark on a mission to secure the name New Zealand wherever it is found online, says Trade New Zealand CIO Hans Frauenlob.
Officials had previously indicated they might look at acquiring other New Zealand-related domain names after Trade New Zealand, along with Tourism New Zealand, secured the rights to the newzealand.com domain name in a controversial move that cost $1 million.
Says Frauenlob: "I'm certainly not aware of any activity [within Trade New Zealand] looking for such domain names, but that doesn't mean it's not happening. We don't have any active programme under way looking for them."
While Tourism New Zealand has taken over the day-to-day running of the newzealand.com site, and is displaying the same content on it as on the existing Tourism New Zealand site, Trade New Zealand will retain the .biz equivalent, granted to the government (see Trade NZ faces off against MED report on domain names) after a ruling by the World Intellectual Property Office (WIPO).
"It's been secured but that's in the context of what we'll be doing with Trade and Enterprise and that will come into effect on July 1," says Frauenlob.
Trade New Zealand will be merged with Industry New Zealand to form a new body, Trade and Enterprise New Zealand, and Frauenlob hopes to see content delivered over the .biz site in time for the launch date.
The owner of newzealand.co.nz, Regan Yelcich, says he hasn't been approached by anyone from the government looking to buy his domain name.
"I've had it for seven or eight years now - but no, no-one's contacted me to talk about it."
Yelcich, who runs a Kiwiana e-commerce site, says he gets good traffic both from home and overseas but that he would have sold the name to the government if they'd asked.
"I probably would, yeah, even for a bit less [than $1 million]."
The owner of new-zealand.com, New Zealand company Tourism Holdings, has also not been approached, according to its general manager for commercial business Sean Murray.
Murray says the site does get a lot of traffic both from on-shore and off, however these days most users trying to find information about the various and disparate services will search for those items in particular rather than looking for a generic New Zealand site.
"We get a lot of specific searches, say for campervans or accommodation."