Cybershopping in Nelson

Cybershopping in Nelson is next for a South Island Web site development company.

Cybershopping in Nelson is next for a South Island Web site development company.

CyberLink Web Services of Nelson has worked on tourism and local businesses sites in the region for five years and is now moving into e-commerce applications.

Owner Peter Lowish says the Net presents better value for marketing, something he noticed in the mid-90's when he used it to sell real estate.

Now, his five-year-old company, which employs three people, is completing an e-commerce solution for a rental car company with 11 offices across New Zealand.

An online intranet booking and customer management database is the basis of the project.

"Reporting functions for all offices via the head office server will be a major feature. Each office will be able to conduct car hire and reservations, and track all required transactions through the system. We expect to launch in about four weeks," he says.

Lowish says his company will own the system, which will be offered for sale to other similar car rental firms.

Cyberlink also provides marketing advice and Web site design for businesses to promote their products and services via the Net, in conjunction with other marketing initiatives.

But promoting tourism, winning the Nelson-Tasman Tourism Awards late last year, is its most common trade.

Its regional Web site was first developed in 1995 with Latitude Nelson, formerly Tourism Nelson.

It now details over 150 tourism businesses, plus other information for people planning to visit or move to Nelson, attracting up to 14,000 "unique" visitors a month, 72% from overseas.

Now Latitute Nelson plans to use this site as a portal to other information in the region.

An "on-ramp" into information about the wine industry will be completed within six weeks, and by the year end, there will be similar ramps promoting the region's education, seafood and arts and crafts industries.

Future developments also include online shopping, which should be ready to launch within three months.

Go to www.cyberlink.co.nz and www.nelson.net.nz for more detail.

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