New Zealand fish will soon be going into a worldwide trading Net.
Major Kiwi fish supplier and processor Sanford has joined a global partnership called Seafood.Alliance.com .
The alliance is looking to create a global B2B marketplace for suppliers of fresh and frozen seafood.
"The member companies are working together to develop an Internet-based business plan for the seafood industry," says Sanford group managing director Eric Barratt.
"We're looking at the potential of a 'vertical portal' to facilitate competition, reduce transaction costs and provide greater benefits to customers and shareholders in the seafood industry," he says.
The systems are expected to go online in a few months at www.SeafoodAlliance.com.
SeafoodAlliance.com started in May with major seafood companies from North America, Scandinavia and the UK.
Sanford and two other companies joined this week, giving 12 members representing more than $US5 billion in annual revenue.
Barrat says entering into the alliance is a major step for Sanford and the company’s international marketing and sales strategies.
“This is the first global alliance of its kind in the seafood industry, and it’s significant that Sanford has become the Southern Hemisphere member," he says.
Seafoodalliance.com chairman Henry Demone says the seafood industry increasingly realises the growing importance of the Web as a means to grow business and improve profitability.
"Given the industry representation SeafoodAlliance.com, the portal should also be, quite literally, where the world's seafood business does business," he says.
New Tork-based Terrapin Partners, which founded two major B2B exchanges in the paper and steel industries, is providing consulting services to the group and helping to develop the business plan.
The other members of SeafoodAlliance.com are Pacific Seafoods Group (US), American Seafoods (US), Pacific Trawlers/Crystal Seafoods (US), Fishery Products International (Canada), Clearwater Fine Foods (Canada), High Liner Foods (Canada), the Barry Group of Companies (Canada), SIF Group (Iceland), Coldwater Seafoods, a subsidiary of Icelandic Freezing Plants (Iceland), Scandsea AB (Sweden) and Youngs Bluecrest Seafood (UK).