Dell is attacking the Internet space by rolling out application specific servers honed for e-commerce and e-business consulting services, drawing on its own success in the field.
Dell’s appliance server offerings are designed for the front end of an e-commerce Web farm and cover specific functions such as caching, Web page serving and balance loading.
Its Internet strategy focuses on the server and not on client-end products such as handheld computers, smart phones or Internet PCs.
Earlier this year the company discontinued its Web PC citing lack of commercial success.
“Our entire management team is obsessed with making a profit, and profit points were well below what we always go for,” says Dell marketing manager Rob Small.
“That’s why we haven’t participated in the Palm space. It’s not making enough money.”
Instead Dell has introduced a new family of products, application specific servers, or server appliances.
The PowerApp.web 100 and 200, which run Windows or Linux, are designed for Web hosting and start at $NZ5964 (ex GST); while the PowerApp.cache 100 and 200 products are for Internet caching and start at $11,700 (ex GST).
The products are slim-line so that up to 40 can be rack mounted. Complete product specifications are available at www.powerapp.com.
Asia-Pacific director of server business Geoff Healey says other initiatives under the company’s “E Com” strategy will provide:
- products and services specifically for service providers such as ISPs and ASPs,
- e-business consulting services to customers,
- venture capital to Web start-ups through Dell Ventures.
Healey says Dell has started hiring consultants for the Asia-Pacific region but hasn’t yet got a head count for New Zealand.
Meanwhile local customers are able to and have been drawing on the US-based consulting division. Dell also recently built a Web farm in Singapore which customers can visit.