Another free ISP launched this week - but without all the hoopla of Clear’s Zfree offering.
“The amount of money they’ve spent on that is astonishing,” says Splash managing director Trevor Isted.
Splash.net.nz will initially service only the Auckland region, but has plans to expand to other urban areas if demand warrants it.
The ISP, the fifth free one in New Zealand, will offer online help, a news portal service and will allow first-time users to sign up by mail if they haven’t got an existing connection.
“We’ll send them out the start-up pack and it doesn’t cost them anything,” says Isted.
Splash aims to make money by selling advertising and has a few tricks up its sleeve which Isted is reluctant to talk about.
“We’re going to do the usual banner advertising, click through and sponsorship, but we’re working on a couple of new technologies that will allow us to direct market to specific demographic groups.”
“At the moment a lot of Web advertising isn’t targeted at any particular market.”
Splash, he says, plans to change that.