Sinewave teams up with WebMasters Network

The Australian Internet research company Sinewave has partnered with Webmasters Network to bring its Hitwise Web tracking product in New Zealand.

The Australian Internet research company Sinewave has partnered with Webmasters Network to bring its Hitwise Web tracking product in New Zealand.

Sinewave revealed to IDGNet last month that it was preparing to bring Hitwise into the New Zealand market, and that it had already signed contracts to get access to proxy server logs at several ISPs. Hitwise analyses the proxy logs to measure Web site traffic and page impressions.

Although the Hitwise system does not offerthe comprehensive demographic information of panel-based methods such as AC Nielsen's NetRatings product, it tends to deliver usable results for a considerably larger number of sites.

Brendan McKeegan, Sinewave's international business manager, won't reveal which ISPs are providing proxy logs, but says that more than 30% of New Zealand Internet users are represented in its sample.

McKeegan describes WebMasters Network as "an ideal partner to promote Hitwise in New Zealand," saying it "adds significant value to our offering and provides us with access to website owners not currently serviced by existing Internet monitoring companies."

WebMasters Network is the Internet marketing and advertising company retained by the original owners of WebMasters after they sold their development firm to Advantage Group. It is now part of the Brave New World company, which provides strategic, branding, creative and measurement services in conjunction with the Auckland design firm Dave Clark Design Associates.

Like its Australian counterpart, Hitwise New Zealand will provide daily, weekly and monthly rankings of both local and international websites, but will also combine rankings across Australian and New Zealand sites, enabling New Zealand businesses to analyse their competitiveness against similar Australian offerings.

The product is in the final phases of testing and will be offering a free 30 day trial of the service from the beginning of August.

McKeegan says Hitwise New Zealand is the first stage in Sinewave's global expansion, and will be followed by launches throughout Asia and Europe, following Sinewave's $A6.35 million capital raising, announced earlier this month.

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