Wilson and Horton Interactive and travel.co.nz have announced a partnership that will see content and services flow both ways.
The online travel agency's offerings will feature in the new Herald Online travel site and the Herald will provide editorial for travel.co.nz's weekly email newsletter, which goes thousands of households.
The alliance has been in the works for some months, and it is expected that there will be further announcements before the alliances officially launches early next month.
Product manager for Wilson and Horton Interactive, Guy Orridge, says the alliance opens up a number of exciting opportunities for both companies, which will start rolling out into the marketplace from early September.
Wilson and Horton product manager Guy Orridge says the company assessed a number of potential travel partners before deciding on travel.co.nz. He says the partnership presents both parties with "a global opportunity that opens up possibilities for other markets, where our international sister companies also have a presence."
Travel.co.nz is a subsidiary of travel.com.au, the listed Australian company which has also has a branch in Soputh Africa - giving it the same coverage as the group of Independent News papers already united in the publishing group's RugbyHeaven site.
Managing Director of travel.co.nz, Greg Southcombe says potential of "this partnership between a media company and a leading online travel business is limitless … we've got some very exciting product ideas up our sleeves. Our customers are going to be delighted with this."
Travel.co.nz currently provides the bookings engine for the travel section of TVNZ Nzoom site and has a presence on the FlyingPig.co.nz site, but the Wilson and Horton deal appears to be its most significant local alliance yet.