Opt-in email service makes Scoop deal

Opt-in email marketing vendor Email Impact has struck another partnership - this time with the popular news and comment site Scoop.

Opt-in email marketing vendor Email Impact has struck another partnership - this time with the popular news and comment site Scoop.

Under the agreement Scoop Media will "actively promote" Email Impact's Opt-In NZ service to its 30,000 monthly site visitors and the 1500 subscribers to its free email service. Email Impact announced a similar arrangement with the free ISP freenet last month.

Opt-in email marketing ventures are increasingly being seen as a way for Internet users to receive commercial information without being flooded with unsolicited email, and for businesses to reach an Internet audience without being labelled as spammers.

Email Impact's managing director, Tom Skotidas says the deal is an indication that the local Internet marketing industry is coming of ageand will allow marketers the ability to target Internet users "in both a friendly and responsive way."

Alastair Thompson, managing editor of the Wellington-based Scoop, says opt-in email "ties in perfectly with our news service and creates a powerful, new synergistic effect. Our customers are online-savvy and love to receive news and offers by email, and our partnership with Email Impact takes this to the next level for them."

Email Impact will provide list management and email delivery services, and offer the lists for rent through its marketer web site. Skotidas says the company "maintains the highest privacy standards" and does not reveal its members' personal information to direct marketers who rent the lists. Members specify their interests and can alter their profiles at any time.

Certain content is completely disallowed - including those standbys of spam, adult sexual material and get-rich-quick schemes - are banned from the service.

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