Court battle doubles Napster traffic

Being taken to court nearly doubled Napster's daily traffic, according to Nielsen NetRatings.

Being taken to court nearly doubled Napster's daily traffic, according to Nielsen NetRatings.

Traffic to the music-swap service's site soared 92% as a result of the media coverage of the lawsuit brought by the recording Industry Association of America, according to the researchc company.

Traffic surged even more after Napster won a stay of the injunction granted against it on Friday July 28.Nielsen says it broke the 800,000 unique visitor mark - equating to more than three percent of all active US home Internet users - on both the Friday and Saturday.

The proportion of visitors who downloaded Napster software during their visit also more than doubled from the Thursday, to 22% on Friday and 20.2% on Saturday.

Kerry Hawkins, director of sales and marketing at ACNielsen eRatings.com New Zealand says the jump in Napster downloads on the heels of the court stay "is a strong indication that digital downloading has hit critical mass among American Web consumers. The data underscores consumers' thirst for MP3 music. Rather than fight this evolution, the entertainment industry should embrace it and develop sensible solutions to capitalise on this market opportunity."

Nielsen NetRating's US rankings are based on audience measurement of a panel of people who have access to the Internet at home and at work.

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