A former Eagle Technology managing director, Kevin McMahon, is targeting the heads of small and medium-sized companies for management coaching.
McMahon says the short-term service he provides can help managers who find themselves isolated and overwhelmed by the daily volume of work.
"It's not that they don't have the knowledge, but more a case of creating the space and the environment for them to make the right call," McMahon says.
Most people may only need a coach for a short spell, with one or two consultations costing around $200.
Though the coaching concept is relatively new to this country, such services are valued in the US, UK and Australia.
"The coach is a sounding board, an adviser, sometimes a challenger and always supportive. Because the coach is independent, they can provide valuable input.
"Coaching works from the premise that when the owner or manager is operating at their best, the business and all that it encompasses will prosper," he says.McMahon worked with a coach for six months and founded McMahon Coaching International (www.mastercoach.co.nz) three years ago.
He has worked in IT for 17 years, 10 for large organisations and seven as a founder, managing director and 50% shareholder of Eagle Technology. By the mid-1990s, he found his interest in IT waning so he sold his shareholding and went travelling for a year.
He then decided to become a coach and trained for four years, at private institutions in Sydney and Christchurch, before setting up his new business.
McMahon says some bosses don't find coaches useful as they are unable to work with an outsider.
But most owners and managers find the increasing pressure of managing a business benefits from external support.