Genie sells flagship product to Toys "R" Us

New Zealand company Genie Systems has licensed its Web-based supply chain management system, OrderWare, to the world's largest toy retailer, Toys 'R' Us.

New Zealand e-commerce software company Genie Systems has licensed its Web-based supply chain management system, OrderWare, to the world's largest toy retailer, Toys "R" Us.

The company will be working with the Babies "R" Us division of the corporation, which operates 136 stores across the US with annual revenues over $ US 1 billion.

The US-based CEO of Genie Systems, Mike Hendry, says his company will play a strategic role in the chain's retail strategy, with the implementation of an in-store Intranet-based special order system.

The Web-based OrderWare application will initially be deployed at 10 Babies "R" Us stores and rolled out to the rest by March 2001. Hendry says two Genie Systems staff will also be located on site as project executives at the Toys "R" Us MIS headquarters in New Jersey - but the software customisation for the project will be carried out by Genie Systems programmers based in Auckland.

Hendry says Genie Systems' ability to implement the solution within a tight time-frame was a critical factor in the decision by Toys "R" Us to purchase OrderWare.

The Toy "R" Us deal follows June's announcement that the company had secured a major licensing deal with Unisys to provide the e-Commerce capability for that company's global Application Service Provider (ASP). Available throughout Australasia, the service is based on the OrderWare suite.

Join the newsletter!

Error: Please check your email address.
Show Comments
[]